the undyed beach towel

The undyed beach towel was born from a partnership between CONSCIOUS and the famous towel experts at Torres Novas.

Woven in natural, undyed cotton, and proudly made in Portugal. With a generous 100 x 180cm of soft terry, it's sure to make a checkered statement at the beach or pool.

Made from 100% undyed cotton, choosing this natural shade was more than a way to avoid waste (as dyeing cotton has more impact than dyeing any other fabric). It is a link to authenticity expressed in the minimalist but timeless aesthetic of unprocessed cotton. An estimated 8,000 synthetic chemicals are used to bleach, treat, and brighten clothes, with 17% to 20% of industrial water pollution resulting from fabric dyes and textile finishings. Using this fabric saves 80 liters of water per kilogram of jersey fabric produced. 

Material: 100% Undyed cotton

Weight: 400g/m2

Measurements: 100x180cm